QPORE : Enable Hyper-personalized marketing offers at an individual customer or prospect level.
A major challenge in producing ‘hyper-personalized’ solutions lies in the limitations of the analytical techniques being used today. PORE uses a set of proprietary algorithms to answer the “What specific offer features or combination of offer features will a customer/prospect respond to?” versus the traditional approach of “Who do I sell to?”. PORE drives hyper-personalization by determining a specific combination of a product features, incentives, message(s), channel(s) that a customer/prospect is most likely to respond to.
Load QPORE
The Batch Load takes the Insurers and external providers data and runs the QPORE Algorithms to determine a customers preferences and develop a ranked list of messages and product features to offer.
Get Best Product Features to Sell
This API applies its algorithms to a given set of customer data and returns a ranked list of messages and product features that are most likely to stimulate the customer to take action.